Three New Markets in 18 Months.
The Challenge
Meridian Group had a proven product and strong domestic performance, but lacked the strategic framework and operational readiness to expand into new regional markets without overextending the business.
Our Approach
Magnus conducted a full market opportunity assessment across five candidate markets, developed a phased entry strategy prioritizing two high-probability markets, and built the go-to-market playbook and operational infrastructure for each launch.
The Result
Meridian successfully entered three new markets within 18 months, generating 34% of total revenue from new geographies by end of year two. The phased approach preserved cash flow and allowed the team to learn and adapt between launches.